Magazine Circulation Mistake Remains Undetected Until Questioned by Small Newsletter

Pittman & Davis

Magazine Circulation Mistake Remains Undetected Until Questioned by Small Newsletter










Watsonville, CA (PRWEB) September 10, 2004

Electric co-op magazine Rural Arkansas was for two weeks the 37th largest magazine on the newsstands in the United States, beating such nationally known magazines as Seventeen, Lucky, and Better Homes and Gardens.

A mistake in circulation numbers published by the originator of the data, industry circulation auditor Audit Bureau of Circulations (ABC), and the compiler of the Top 100 Newsstand Circulation Magazines list, the Magazine Publishers of America (MPA), was not spotted until questioned by small newsletter and media directory publisher Wooden Horse Publishing.

“I can’t help but wonder who audits the auditor,” says owner and publisher Meg Weaver. “And why didn’t somebody in either of these two high-powered industry organizations think it was strange?”

Ms. Weaver thought it was, and published her doubts as to the accuracy of the information on September 1, 2004 in her Wooden Horse News Alert, a free ezine about news in the magazine industry. Shortly thereafter, ABC issued a corrective bulletin to their members and MPA amended their Top 100 website page.

For more details contact Meg Weaver, (831) 728-0835, Wooden Horse Publishing, [email protected], fax: (831) 761-9085. The website is at http://www.woodenhorsepub.com.

For further information contact:

Meg Weaver – (831) 728-0835

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